What is the benefit of working with you?
We have expertise, experience, enterprise and engagement. We know the golf
business, have extensive marketing public relations business experience, earned
the trust of important companies like yours and are devoted to delighting
you in our client service.
What are your strengths? How do you capitalize on them?
We know, understand and work very passionately and effectively in the golf
business. We understand how to develop your story to grab the attention of
media; golf pros; retailers; and your customers. As a result, we can build
awareness, reputation, credibility and impact for your business, products
and brands.
What are your weaknesses and how are you improving upon them?
We don’t work with every client. We focus on clients of a size or nature
where we work with management and decision makers who are prepared to invest
in marketing public relations to develop their business.
Why hire you rather than another agency?
Complementing our golf knowledge, we have deep and broad experience in marketing public relations and work hard and systemically to create solutions to your
problems and opportunities. We also engage you in service that will delight
you.
How would you describe an effective client relationship?
It is a win-win partnership, in which both of us feel comfortable in openly
discussing problems and opportunities and taking advantage or our mutual
assets and resources to grow your business.
What types of programs are you most successful?
Strategic media relations for companies, brands, and services and sponsorship and event activation in which the
client is committed to investing in growing their business through the process
of strategic communications.
How important is the enterprising system to achieving our results?
We believe it is very important, and knowing your specific goals, market conditions
and situation and drivers is key to achieving your results.
Why is the engagement system important?
No client, no company or brand is the same. We know that. We want to delight
you and benefit from knowing how to best accomplish your goals, report on
our progress, handle billing, logistics, approval and all the fundamentals
that are the essence of a strong business relationship. So our engagement
system formalizes all that so we can then spend time on producing results
for you.
How do we get started on a marketing public relations program?
We have an initial conversation about your needs and desires, and then I develop
a proposal for your review and approval. From there, we begin a fully compensated
discovery process of your needs and desires, market and customers and influencers.
After review and consideration of that situation, we develop a compensated
and comprehensive plan for your review and execution.
What is in the proposal?
A comprehensive description of actions needed and estimates to capitalize on
your opportunities and solve your problems.
How do you work on an hourly, project or annual fee basis?
We are flexible and will make an arrangement that is mutually productive and profitable for
you and us.