The Wilson Dyna-Fit Challenge:
The promotion that fit the brand that fit the golfers

Wilson's Dyna-Fit factory on wheels

In golf, there’s always a better mousetrap, a new technology that wows everyone. So how do you demonstrate the superiority of the first innovative dynamic club fitting system? We created the Wilson Dyna-Fit Challenge and took on conventional static fitting systems. And we built a dynamic club fitting mobile—a “golf club factory on wheels”—and toured courses nationwide, measuring the dynamic versus static measurements of golfers’ swings. We then built the new Wilson Dyna-Fit irons for golfers on site. Thousands of sets were sold, and media were dynamically fit and reported extensively about the Wilson Dyna-Fit Challenge and dynamic fitting system.

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