Sears KidBeat Reporter

Our Sears KidBeat reporter

League sponsorships are valuable assets for game presence, but how do you activate that sponsorship to drive store traffic? For Sears, we created the Sears KidBeat Reporter. Kids came to Sears stores to audition to report on WNBA games in their city. WNBA players, Sears’managers and the media selected the winners. The Sears KidBeat reporters attended games, filed stories online, at school and were featured prominently and frequently in local and national media coverage. Sears store traffic increased during the WNBA season and customers’ favorable impressions increased.

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