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  • Strategic plans—success starts with a compelling, comprehensive and clear review, perspective and plan developed to uniquely capitalize on your opportunities and solve your problems.
  • Media events, briefings and conferences—taking your story to your customers and media can take the form of one-on-one meetings, larger conferences and dramatic engagements.
  • Media outreach campaigns—no one knows your story until you take it to them in a newsworthy, timely, personal and professional manner that is more impactful than just sending out news releases.
  • Social Media—Macali helps brands and companies create social media plans to enhance marketing strategies, enabling them to build powerful relationships and dialogues with consumers and influencers. SM strategies include blogging, building online communities; e-media engagement; creating SEO/SEM strategies and participating in social communities. Our SM seminar teaches and trains teams to capitalize on this powerful marketing and communications strategy.
  • Media materials—your story and messages deserve the most attractive, relevant and dramatic presentation in conventional or innovative means from releases to visuals to photos.
  • Manage media relations—your news is sustainable and dimensional, especially with a strategic series of newsworthy stories and conversations based on your purpose, processes, promotions and programs.
  • Media spokesperson training—being prepared and trained for meeting and talking with the media is essential to registering your messages with the media and your customers.
  • Crisis communications and management—when a product recall, corporate issue, factory shutdown or similar crisis occurs, it is valuable to have a plan in place to address these problems and prevent and manage business interruption.
  • Product introductions and revitalization—marketing public relations can add great value to introducing new products and revitalizing those in need.
  • Professional marketing—the professionals who recommend your product or service can be productively and efficiently marketed to in a strategic communications plan.
  • Sponsorship activations—when a sponsorship event or personality needs dimension national or local activation, marketing public relations can make this happen.